Context Marketing Fundamentals 9

  • English (United States)

Minor Version

Includes Releases 9.0 - 9.3


Target Audience: 

Content Marketer / Digital Marketer, CX Leader, Digital Strategist

Course Description:

The Content Marketing Fundamentals course will help you deliver a personalized experience to your users by implementing visitor data collection and Machine Learning. With the Content Marketing Fundamentals course, you will be able to get a complete overview of your customer by tracking their journeys, storing their data, and examining their journey results. This information will allow you to deliver targeted content personalization and ensure the optimal customer experience.


CMF 1 Utilize Sitecore® Marketing Features

Prerequisites:

None


Course Description:

This course is for Digital Marketers to learn how to identify customer intent and leverage it to create aligned digital goals that help to reach their company's strategic objectives. By the end of this course, Digital Marketers will be able to create goals, assign them values based on an Engagement Value Scale, and utilize these goals to assess where visitors are in their journeys in regard to the company’s strategic objectives.

 

Duration:

1 hour


 CMF 2 Deliver an Enriched 360 View of the User Experience

Prerequisites:

●   Utilize Sitecore® Marketing Features


Course Description:

In the Deliver an Enriched 360 View of the User Experience course, you will learn how Sitecore obtains, organizes, and stores digital information about your visitors, all of which will allow you to build personalized content for your customer. With this course, you'll also learn to pinpoint the exact types of tests you need to create to provide the most personalized experience for your users. You will be able to track visitors and ensure their data is utilized to deliver the most personalized and optimized digital experience.


Duration:

1.5 hours


CMF 3 Create and Use Campaigns to Trigger Measurable User Actions

Prerequisite:

●   Utilize Sitecore® Marketing Features

●   Deliver an Enriched 360 View of the User Experience


Description:

The Create and Use Campaigns to Trigger Measurable User Actions course will help you build, create, and deploy campaigns for users. These campaigns capture valuable user information, which you will access with the Path Analyzer and Path Analyzer map to identify user journeys. Knowing this information will help you see if your visitors have reached your digital goals. 


Duration:

1 hour


CMF 4 Implement Targeted Marketing Automation

Prerequisites:

●   Utilize Sitecore® Marketing Features

●   Deliver an Enriched 360 View of the User Experience 

●   Create and Use Campaigns to Trigger Measurable User Actions 


Description:

With Implement Targeted Marketing Automation, you will be able to utilize forms and various form elements to deliver automated targeted marketing to your customers. This valuable capability will allow you to ensure that you are reaching the right users with the right content. You will also utilize Sitecore to examine the reports of your campaign to gain insights into your overall automated marketing effectiveness.


Duration: 

1.5 hours


CMF 5 Utilize Machine Learning to Deliver Personalization

Prerequisites:

●   Utilize Sitecore® Marketing Features

●   Deliver an Enriched 360 View of the User Experience

●   Create and Use Campaigns to Trigger Measurable User Actions

●   Implement Targeted Marketing Automation


Description:

With Utilize Machine Learning to Deliver Personalization, you will be able to utilize Sitecore’s Machine Learning and Sitecore’s CortexTM to tag and deliver personalized suggestions to your customers. You will also be able to track visitor engagement and the effectiveness of your machine-learning-based personalization. 


Duration: 

1.5 hours


For technical support regarding issues with the eCourses platform or transactions including purchases, enrollment, exam vouchers, etc., click the Contact Us link on this website or send an email to training@Sitecore.net


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$840.00
Context Marketing Fundamentals 9
  • Curriculum Code: eCMF92